Four Leaf Consulting

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Business Strategy Consulting


We can help you turn your business data into meaningful intelligence that helps you to run your business confidently.


“We do not rise to the level of our hopes, we fall to the level of our plans.” 

During the first 10 years after starting a business, about 2/3 fail.  I think that a big part of this is that 2/3 of businesses don’t know their data, don’t focus on “planning” as a core responsibility, and basically they are winging it.  When businesses leverage their data and technology, they can operate more intelligently and efficiently than ever before.


Leveraging my prior experience to help you succeed:

Prior to coaching, I was a business owner/operator and a business consultant, focused on strategic and financial planning.  I offer strategic consulting that helps businesses to harness the power of their data to make decisions that are better aligned with long-term goals and visions.


Our services focus on two primary areas of business:

1) We focus on current operations by helping leaders to develop strategic plans and financial models that drive business intelligence and decision-making for the coming 1-3 years.

2) We develop business plans and guide clients with valuation strategy and aid fundraising efforts.


I have been part of the leadership teams and have developed Business Plans, Strategic Plans, and Financial Plans for the following companies:

Camping World Holdings – CWH

  • I served as President & CFO of the Specialty Outdoor Retail Division of Camping World. In this role, I helped grow the division by 4x through a combination of acquisitions and ecommerce expansion.  By 2019, the division featured three retail brand names across 17 brick & mortar stores and a robust e-commerce platform.

Uncle Dan’s Outfitters – Private Company

  • I was a co-owner and served as CFO & COO of this Chicago-based retail and ecommerce business.  In this role, I helped the business grow by 2x between 2012-2017 through same-store sales growth and expansion into ecommerce and Amazon sales channels.  We successfully sold Uncle Dan’s Outfitters to Camping World Holdings (CWH) in 2017.

Columbia Care – CCHWF

  • I served as VP of Business Development and led development and licensing efforts for the Medical Cannabis Dispensary and Cultivation Center application process in Illinois in 2013-2014.  I developed the first financial reporting models for the business shortly after they were founded.  I also guided financial strategy and development work related to medical cannabis permitting in Washing DC, Arizona, Nevada, Massachusetts, California and Florida.

Other businesses I have developed strategic plans, financial plans, and business analytics for: 

  • Follett Higher Education Group
  • Eastern Mountain Sports
  • BAE Systems
  • Mather Lifeways
  • Bluebird Analytics
  • Bluebird Capital
  • Lucky Puck
  • Flying Scarfs